I'm a mixed-methods, cross-cultural UX Researcher at all stages of the product life cycle with experience in consumer, enterprise, and agency, researching web, mobile, and human factors experiences.
Curious about the "why" and understanding cross-cultural differences in user behavior at the intersection of business, design, and technology.
Graduated one semester early from UC Berkeley. With the extra semester, I studied abroad in Beijing where I took immersive classes in Business Chinese.
As a former financial consultant at AlixPartners doing restructuring, fraud investigations, and business development, I learned teamwork, analysis, and project managmement. Prior to that, I was an Assurance Senior at a Big-Four accounting firm, where I earned my CPA license.
Selected to join a 12-week, evening entrepreneurship program where I co-founded SuiteSplit, a marketplace for sharing hotel rooms and democratizing hotel bookings. We conducted an A/B testing pricing experiment that helped to increase conversion rate.
Coursework in qualitative/quantitative user research, cross-cultural user experience, information visualization, data science, applied behavioral economics, and managing product development. Graduate Student Instructor for business negotiations and technology entrepreneurship courses.
Data visualization, user research, and front-end web development to design and develop analytics tool for manufacturing quality operations team
User research and prototyping to redesign notification bell for clients and freelancers
Managed team of designers, developers, and QA to conceive and launch enterprise solutions of visual AI technology for eCommerce websites, focusing on customer experience and user-facing dashboard and tools
Researched, prototyped and designed analytics for professors, which were developed for National University of Singapore’s redesigned learning management system; recruited participants and conducted interviews and usability testing
Conduct tactical and foundational user research to help teams validate features for notifications, messaging, onboarding, and multi-tasking in the new Android Auto experiences
Conduct generative and evaluative user research studies to inform relevance and integrity AI models, developer tools, and new AI experiences
Having worked in four different countries (China, Mexico, Singapore, now based in Bay Area, California), I've worn many different hats including user experience researcher, co-founder product manager, product designer, and data visualization developer. In 2016, I completed my Master's at UC Berkeley School of Information focusing on human-computer interaction, qualitative/quantitative UX research, data visualization, and behavioral economics.
I combine business strategy with a deep understanding of users and the ability to iterate quickly through prototypes and designs. Through technology, I strive to understand human behavior and interactions to inform product designs addressing latent or core user needs that improve lifestyle or well-being.
MIMS Student Victorious in Silicon Valley Venture Capital Investment Competition, February 29, 2016.
Millennials Create Remedies for Improving Their Financial Health, December 8, 2014.
David A. Mellis, Ben Zhang, Audrey Leung, and Björn Hartmann. 2017. Machine Learning for Makers: Interactive Sensor Data Classification Based on Augmented Code Examples. In Proceedings of the 2017 Conference on Designing Interactive Systems (DIS '17). ACM, New York, NY, USA, 1213-1225.