Hi there!

Profile 02

I'm a mixed-methods, cross-cultural UX Researcher at all stages of the product life cycle with experience in consumer, enterprise, and agency, researching web, mobile, and human factors experiences.

Curious about the "why" and understanding cross-cultural differences in user behavior at the intersection of business, design, and technology.


View Resume

  1. Double majored in Psychology and Business from UC Berkeley

    December 2018

    Graduated one semester early from UC Berkeley. With the extra semester, I studied abroad in Beijing where I took immersive classes in Business Chinese.

  2. Started career in assurance and consulting

    September 2009

    As a former financial consultant at AlixPartners doing restructuring, fraud investigations, and business development, I learned teamwork, analysis, and project managmement. Prior to that, I was an Assurance Senior at a Big-Four accounting firm, where I earned my CPA license.

  3. Co-Founder at The Founder Institute

    May - July 2013

    Selected to join a 12-week, evening entrepreneurship program where I co-founded SuiteSplit, a marketplace for sharing hotel rooms and democratizing hotel bookings. We conducted an A/B testing pricing experiment that helped to increase conversion rate.

  4. Began Master's in Information Management and Systems at UC Berkeley

    Aug 2014 - May 2016

    Coursework in qualitative/quantitative user research, cross-cultural user experience, information visualization, data science, applied behavioral economics, and managing product development. Graduate Student Instructor for business negotiations and technology entrepreneurship courses.

  5. UX Design & Data Visualization at Apple

    May - Aug 2015

    Data visualization, user research, and front-end web development to design and develop analytics tool for manufacturing quality operations team

  6. Product Design & Research at Upwork

    May - Nov 2016

    User research and prototyping to redesign notification bell for clients and freelancers

  7. Product Manager at ViSenze (visual AI for eCommerce)

    Aug 2016 - Jun 2017

    Managed team of designers, developers, and QA to conceive and launch enterprise solutions of visual AI technology for eCommerce websites, focusing on customer experience and user-facing dashboard and tools

  8. Freelance UX Researcher & Designer at Verso Digital

    Jun 2017 - Dec 2017

    Researched, prototyped and designed analytics for professors, which were developed for National University of Singapore’s redesigned learning management system; recruited participants and conducted interviews and usability testing

  9. UX Researcher on Google's Android Auto

    Jun 2018 - Present

    Conduct tactical and foundational user studies to help teams validate features for notifications, messaging, onboarding, and multi-tasking in the new Android Auto experiences



Having worked in four different countries (China, Mexico, Singapore, now based in Bay Area, California), I've worn many different hats including user experience researcher, co-founder product manager, product designer, and data visualization developer. In 2016, I completed my Master's at UC Berkeley School of Information focusing on human-computer interaction, qualitative/quantitative UX research, data visualization, and behavioral economics.

I combine business strategy with a deep understanding of users and the ability to iterate quickly through prototypes and designs. Through technology, I strive to understand human behavior and interactions to inform product designs addressing latent or core user needs that improve lifestyle or well-being.

When I'm not iterating to create better products and user experiences, I can be found scuba diving, eating at restaurants, reading, golfing, experimenting with skincare, or learning something new.



Press


MIMS Student Victorious in Silicon Valley Venture Capital Investment Competition, February 29, 2016.


Millennials Create Remedies for Improving Their Financial Health, December 8, 2014.


Publications


David A. Mellis, Ben Zhang, Audrey Leung, and Björn Hartmann. 2017. Machine Learning for Makers: Interactive Sensor Data Classification Based on Augmented Code Examples. In Proceedings of the 2017 Conference on Designing Interactive Systems (DIS '17). ACM, New York, NY, USA, 1213-1225.


User Experience Research

  • Wireframing, Prototyping
  • Data Analysis, Surveys, Card Sorting
  • Interviews, Personas, Contextual Inquiry
  • Participatory Design, Diary Studies
  • Usability Assessment

Design Strategy & Innovation

  • Design Thinking
  • Business Model Canvas
  • New Product Development
  • Competitive Analysis
  • Lean/Agile Methods